Investigating Luxury - Timepieces
What's been done
This personal project looks into the branding of luxury goods through multiple mediums, connecting digital and physical product design principles in a unified brand experience.
Project Context
Customer engagement is key to brand experience. This project explores the visual presentation of luxury.
Content Strategy: Digital platforms provide early access to new product launches and exclusive collections, creating exclusivity and privilege.
Sharing content about the craftsmanship, history, and inspirations behind each piece can deepen the customer’s connection to the brand and foster personalization.
Design values:
Aiming to create the perfect blend of precision engineering, heritage, and masculine boldness.
Precision Engineering: Stylistic elements are subdued to maximize legibility of functional elements.
Storied Heritage: The choices of colors, materials, and the finish represent a matured lifestyle. A scratch here and a scuff there must add to the aesthetic value, and the design must make room for this variability.
Masculine Boldness: Overall geometry is simple and structural, prioritizing durability and strength.
Execution
A balance of brushed and polished metal contrast against deep primary colors.
Due to NDA, only a strict selection of product studies are available to view.
